In 1984 it was the Swedish company Playsam Carl Zedig with the aim of toys to justify project, which represents "the color, shape and function, all of which combines an aesthetically pleasing whole, to do."
During this time he met Zedig Hans-Christer Ericson, that are created subsequently identified a total of the company's graphic identity, creating a new font for the logo, packaging and print advertising.
In 1985, the famous Playsam"Excellent Swedish Design Award" for his flashy graphics program. The toys were produced by Playsam Similarly innovative and were taken by Ulf Hanses, first as an apprentice to the renowned industrial designer Sigvard Bernadotte designed.
Hanses had designed a range of toys for handicapped children in the early 1980s, has acquired the rights, which were Playsam.
His later, more familiar "Streamliner" machine for the company with its clean lines andThe bold use of color, is designed to freely while Hanses designed. Its purity obvious aesthetic and functional meant that he never had to modify the project.
How Hanses said: "Playing with the shapes, volumes and proportions is the basis of my work. I am always amazed at the geometry. If I'm working with toys, I can concentrate on the expression, without being disturbed by some complicated technical ideas."
Toy Swedish Hanses' again and update the age old traditionManufacture of wooden toys in Sweden and it is not surprising to learn that form the region of Dalarna, which is recognized as the place where the colored wooden toy horses have to be famous, come.
In recognition of the importance of heritage crafts-folk, Hanses have "toys and a more streamlined appearance essential that used by Shaker design.
Hanses believes that the ability to communicate, "soul" and "expression" within a product that is different from drawing and designcertainly his little "Streamliner" is a sympathetic character, which is as interesting as for children and adults.
When Carl Zedig noted, "most importantly, simplicity. If you insert a" Streamliner "details is your imagination." In addition to including the "Streamliner" product line, the cars, boats and aircraft, has also designed a simple Hanses Playsam Rocking Horse that has a similar quality grade.
The well-known Swedish designer, Bjorn Dahlstom,also has a number of projects for the company, including a toy car, a duck and a rocking chair Rocking rabbit complement other products in the area.
Playsam toy example, the belief widespread in Scandinavia, that all sectors of society to benefit from a good project. Finally, the international success of the company lies in the inherent simplicity of the products, which offers a welcome change from an era of increasing technical complexity.
Many Playsam'sSwedish toys intended, such as construction "Streamliner", pure and simple fact of wood. Their toys are innovative, timeless and sophisticated.
The toy designs appeal to young and old to be for many generations.
